Volaris launches new four-weekly Los Cabos–Puebla route, expected to attract over 35,000 annual visitors and expand domestic air connectivity across Baja California Sur.
Mexico welcomed 26 million international visitors in Q1 2026, marking the highest quarterly tourism figure since 2010 and generating over $10.28 billion in revenue.
Mexico launches La Gran Escapada tourism initiative June 18–21, offering nationwide promotions to boost domestic travel and generate 44 billion pesos in economic impact.
Women anglers are gaining ground in Baja California Sur's competitive fishing scene, with multiple tournaments launching this summer to showcase female competitors.