This represents an important step toward attracting more visitors and consolidating La Paz as a strategic tourist destination.
The announcement was made within the framework of the 2025 Tourism Fair, held in Tijuana and Rosarito, Baja California.
The new air routes that have been established are to Sinaloa and Aguascalientes. Additionally, sister city agreements have been made with the municipalities of Ensenada and Acapulco, focusing on tourism and cultural exchange, which will contribute to strengthening the promotion of the destination both nationally and internationally.
The Tourism Fair is regarded as one of the most significant events in the tourism sector in Mexico and is coordinated by the State Government through the SETUE (Ministry of Tourism and Economy).
During the event, representatives from Baja California Sur, including 60 tourism service companies and five municipalities, will engage in business meetings with tour operators, wholesalers, and travel agencies, as well as meetings with airlinesexecutives and other strategic partners to bolster the tourism sector in the latter half of 2025 and throughout 2026.