FITURCA, the Los Cabos Tourism Trust, reinforced its presence in Latin America during World Travel Market (WTM) Latin America 2026, holding more than 40 strategic meetings aimed at boosting regional connectivity and tourism.
The initiative focused on diversifying visitor markets while showcasing Los Cabos’ luxury offerings to tour operators, airlines, and travel agencies.
Brazil emerges as key market
Brazil has emerged as a key market along the Panama–Los Cabos route operated by Copa Airlines, which offers three weekly flights. The route provides critical access for Brazilian travelers, particularly as Copa connects Panama with eight cities across Brazil, expanding Los Cabos’ reach.
Currently, Brazil ranks as the fourth-largest market on the route, behind Colombia, Costa Rica, and Paraguay, underscoring its growing importance in Los Cabos’ international expansion strategy.
Tourism officials say the Brazilian market presents strong potential due to its high-spending travelers, interest in luxury experiences, and demand for unique destinations. The segment also shows increasing interest in MICE tourism, (meetings, incentives, conferences, and exhibitions), seeking destinations with strong infrastructure, connectivity, and exclusive experiences.
Building partnerships and regional visibility
During WTM Latin America, FITURCA conducted one-on-one meetings with tour operators, travel agencies, and media to strengthen partnerships and generate new business opportunities.
The organization also hosted an event for more than 30 media outlets and content creators to highlight Los Cabos’ tourism offerings and build strategic alliances aimed at increasing visibility in Brazil.
With a tourism portfolio that blends nature, gastronomy, wellness, and luxury, Los Cabos continues to position itself as a leading destination for Brazilian travelers while expanding its footprint across key Latin American markets.
