Well, compare to what Las Vegas, Miami and other popular U.S. destinations spend, this is pennies. But so far, it has worked well, thanks to the P.R. strategy that the Los Cabos Tourism Fund (FITURCA) and the Los Cabos Hotel Association have carried out. This year, The FITURCA is planning to spend $10 million in additional promotion for our tourist destination. They are worried that as many other tourist destinations around the world are opening up with no restrictions after the pandemic, we can lose momentum. Just look at this pristine beach in the East Cape, wouldn’t you want to be here?
