Smarting Up Your House

Huge Impact On The Real Estate Game

With Wi-Fi and Bluetooth integrated into nearly every electronic device, smarting up your house is becoming more common.

When talking about smart houses we can think about pretty much everything: from speaker and security systems, televisions, appliances, lights, irrigation and all that can contribute to making your living so much easier and convenient.

One of the things I love the most with smart homes is being able to set up your coffee pot at a pre-set time so when you´re opening your eyes your house smells like fresh coffee but also the ability to activate the hurricane shutters even if I´m not in Cabo!

Having a smart home means communicating with several devices from great distances. This translates to being aware of water leaking when you´re out of town or opening the door for your kids if they forgot the key (yet again).

According to the NAR´s “Smart Homes & Realtors report” clients are seeking housing that implements smart technology or is at least compatible with smart home devices:

    •    Out of 3,495 respondents, 22 percent said they were interested in whole-home technology. 42 percent said they were interested in smart home gadgets while 13 percent said they were interested in smart home tech for specific rooms only. The remaining 41 percent said they were not interested in a smart home at the time of this survey.

    •    Another interesting finding the study revealed is the demand for smart homes isn't being driven by millennials and Gen Z. The median age of respondents was actually 54-years-old.

    •    However, installing smart home products in a house can provide millennial home buyers with a “wow” moment when they enter the home and thus improve the chances of attracting them.

This is not about a futuristic home. A tech-infused home brings security to the equation bringing privacy, cost and energy saving to help bring things up a notch. There is, of course, a price difference between regular homes and smart homes, but it is not a lot. The price of the smart home will hover around 5 percent more in terms of price but will sell more quickly and will save money as the buyer won’t have to install themselves.

According to John Ashman (Audio Baja´s owner, a smart home technologies company) most people want cameras or lighting systems but they don’t usually realize all of the other things that can be done: pools, temperature control, sprinklers, sound integration, door locks, gates, etc. probably because has the misconception that smarting up your house may be complicated, but it is not, you can also build it up little by little until you achieve the level of convenience you need.

Communities are also in the game by adding motion sensor lights, automated irrigation systems along with surveillance in order to avoid costs and keep everything under control.

According to NAR, experts suggest the global home automation market will be worth over $121.73 billion by 2020. Smart home devices provide a whole range of benefits. Some are related to monetary benefits while others are related to comfort, all factors that would greatly impact real estate. This has bought some great benefits to real estate firms in closing deals and generating more revenue.

Marketing a real estate property effectively featuring smart home technology is another critical step in selling your home fast. A home buyer would be more inclined to buy a ready to move-in home than having to install smart home features after purchasing the property. Real estate listings with smart home technology upgrades sell faster than homes of a similar price per square foot.

When people invest in Real Estate, they look for comfort and security. We, at Keller Williams, can help you in finding the best use of your investment. Contact our CEO at