Starting September 26, the National Chamber of Commerce, Services and Tourism (CANACO SERVYTUR) of Los Cabos will launch “Very Mexican Friday,” a campaign designed to boost sales of Mexican-made and regional products in local businesses.
Vicente Ruiz, president of CANACO SERVYTUR Los Cabos, announced the initiative alongside chamber members, noting that the program encourages residents and visitors to support local merchants by choosing Mexican goods.
Campaign coordinator Israel Aguayo said participation is open to all businesses, regardless of size or membership status. “Anyone who wants to join the campaign to strengthen the local economy can sign up on the CANACO website or at our offices in downtown Cabo San Lucas,” he explained.
The program also seeks to offset economic challenges linked to international politics, particularly U.S. tariffs and trade agreements.
Restaurants, shops, artisans, tourism businesses, and manufacturers are all invited to take part. Some restaurants, for example, will offer traditional Mexican dishes at special prices every Friday to promote family gatherings and showcase local cuisine.
Registered participants will receive an official badge with the slogan “Aquí se vive un Viernes Muy Mexicano” (“A Very Mexican Friday is Experienced Here”), a poster to display in their establishment, and a QR code that links customers to a national map of participating businesses and promotions.
The campaign will run on the last Friday of each month through 2025. Organizers plan to publish results in December, evaluating consumer response and the impact on sales of Mexican products.
For vendors like Doña Cande, a local craftswoman, the effort highlights both the tourist and local appreciation for handmade goods. “Visitors love buying souvenirs with ‘Los Cabos,’ ‘Cabo San Lucas,’ or ‘San José del Cabo’ on them, but locals also buy them to share with friends and family,” she said.
Organizers hope “Very Mexican Friday” will grow into a monthly tradition that celebrates national pride, strengthens the local economy, and promotes conscious, sustainable consumption.
They remind shoppers to look for the “Hecho en México” (“Made in Mexico”) label, as many supermarket items resembling Mexican handicrafts are often imported from China.
