Baja California Sur Experiences Unprecedented Tourism Growth

Baja received more than 1.9 million passengers between January and May 2025, representing a 3.2% increase over the previous year.

The economic impact exceeded $6.25 US, with an average hotel occupancy rate of 69% in Los Cabos and 59% in La Paz, reported Maribel Collins, head of SETUE (the Ministry of Tourism and Economy).

According to the state official, Los Cabos had most of the tourists with 1,680,900, followed by La Paz with 257,000 and Loreto with 43,700 visitors. These destinations are positioned as the most relevant in the state in terms of tourist arrivals.

During this period, the economic impact generated by tourism activity reinforces the state’s role as one of the country’s main tourist destinations, attracting both domestic and international visitors.

Collins also highlighted that the average hotel occupancy rate has remained stable, at 69% in Los Cabos and 59% in La Paz, reflecting tourists’ confidence and preference for these destinations.

“Occupancy has remained at solid levels, a reflection of good air connectivity and the positioning that Baja California Sur has achieved in the tourism markets” she said.

1 comments
  1. I had a pleasure to stay in Loretto for 14 of the most wonderful days I have experienced in my entire lifetime!! I cannot say enough kind words for the citizens of Loretto. They are kind and loving people and the service and the hotels are wonderful. I stayed at the Sucasa on the Malecon! I cried when I had to leave. My dream is to go back there and be able to spend the rest of my years there I miss it so so much to me Loretto Mexico on that see a beautiful Cortez is where I’d like to spend my rest of my life♥️ I especially loved where you go to a restaurant to order a margarita and you pedal a bicycle to mix the margarita! The foods are out of this world, and the people are honest and kind!! I recommend Loretto for the best spot to visit🥰♥️♥️♥️♥️♥️♥️♥️

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