And its tourism has continued to grow since then.
This beautiful place has experienced an unusual tourist season, with nearly half a million visitors arriving since December 2024. This growth reflects its consolidation as an attractive destination for its art, culture, gastronomy, and natural surroundings, which has boosted its presence at national and international tourism events and strengthened its image as a Magical Town.
Municipal Tourism Director Natalia Ruffo highlighted the significant growth in tourism in Todos Santos, positioning it as one of the most representative destinations in Baja California Sur.
This increase is the result of a strong marketing strategy and collaborative efforts among various stakeholders, as well as participation in national and international tourism fairs and markets, including events in the United States, Barcelona, and the Gulf of California, promoting Todos Santos as an attractive destination for cultural, ecological, and beach tourism.
Villalobos who is the coordinator of all the Magic Towns in Mexico,highlighted that the town has evolved from a farming and fishing community to an internationally renowned tourist destination, thanks to its privileged climate, art, culture, and cuisine.
Pueblos Mágicos, or Magical Towns, is the term used to refer to a group of Mexican towns throughout the country that are recognized by the government for their unique cultural, historical, and natural attractions. These towns are often smaller, less developed destinations that offer visitors a chance to experience authentic Mexican traditions, art, and cuisine.