“Mexico Desconocido” is a travel magazine focused on promoting the cultural and natural wonders of Mexico, including its tourist destinations, festivities, gastronomy, customs and traditions. Every year, the magazine awards “The Best in Mexico” distinction in several categories.
Baja California Sur has been recognized as one of the most welcoming destinations in the world.
The magazine recognized the state’s natural beauty and tourism offerings in three different categories.
The categories in which Baja was recognized:
- Punta Lobos: The Best Beach to Discover
- Todos Santos: The Best Magical Town for a Romantic Getaway
- Loreto: Destination with the Best Health and Wellness Experience
In addition to these three categories, Baja California Sur received five nominations in total, including “Best Up-close Experience with Wildlife” for whale watching in the Gulf of California.
The awards were presented at the 2025 Mexico Tourism Fair.
The state has also been recognized in other international awards, such as Travel Weekly’s Readers’ Choice Awards, which awarded Los Cabos as the best destination in Mexico.