Baja California Sur has emerged as the national leader in attracting foreign direct investment (FDI) in tourism through 2024, reaching a remarkable total of $1.04billion. This amount represents 36.2% of the national total, according to Secretary of Tourism and Economy Maribel Collins.
This achievement underscores the confidence foreign investors have in the state’s tourism potential, as well as the effectiveness of public policies and promotional strategies implemented by the state government in collaboration with the private sector.
“Our commitment is to continue creating the right conditions so that this investment translates into development, well-being, and greater opportunities for the people of Baja California Sur,” Collins stated.
According to official data from the Federal Ministry of Tourism (SETUE), Baja California Sur has significantly outpaced other major tourist destinations. QuintanaRoo secured $786.9 million (27.4% of the total), while Nayarit attracted $330.1 million (11.5%). This outstanding performance highlights Baja California Sur’s competitiveness and appeal as a premier tourist destination.
Collins emphasized that these results stem from a collaborative effort between the business sector, state and municipal authorities, and the region’s unique natural and tourist attractions. This coordinated initiative has positioned Baja California Sur as a benchmark for sustainable tourism and investment.
In conclusion, Collins affirmed that it will continue to strengthen its reputation as a leading destination, both nationally and internationally, while promoting economic growth and sustainable development in the region.