International Convention Center Opens in La Paz

BY: PAIGE TURNER

La Paz is now ready to host any size events. The inauguration of the International Convention Center (ICC) in La Paz last month brought the who’s who from around our capital city. President of the Republic, or even governor, but there were plenty of people there to check out the new space.

The convention center in La Paz joins the recently renovated Convention center in San Jose, and together the centers hope to attract more tourism. The San Jose center comes with spectacular 1800 views of the Sea of Cortez and over 16,000 square meters of indoor and outdoor spaces. The La Paz center also sits high on a hill and has a great view of the Sea.

The recent revamping of San Jose was financed by the Institución Ferial de Madrid, IFEMA, based out of Spain. An estimated million and a half dollars went into both centers to get them marketable.  The government of Baja California Sur signed a long-term lease with IFEMA to rent space in both convention centers. IFEMA will market the centers for use by companies in Mexico and overseas. Well, that makes sense, hire a Spanish company to market to American firms. Sigh. There are companies in the U.S. who do just this. They know every company that sends their employees on trips, conventions, and rewards, and they rent them space usually several years in advance of their event. Most new convention centers hire these bush-beaters when they first break ground building the facility. The San Jose building has stood empty and unmarketed since 2012. This is why it had to be remodeled. It had hurricane damage and the sound and light equipment was out of date.

A Mexican company, Actidea has also been signed on. They are a professional event-planning company. Well, we’re getting closer to where the money is. Hopefully they knock on doors in the U.S.

Tucked in the hills overlooking the Sea of Cortez, about 30 minutes from the international airport on the north side of La Paz on the way to Pichilingue, the La Paz convention center has been built with world-class features. Modern design greets visitors on the open terrace and in the front lobby. Moveable walls give event planners options for what best fits their size. The spaces, named after areas around La Paz, include the Grand Salón Balandra, Grand Salón Pichilingue, the Terraza Tesoro, Lobby Tecolote, and the Cafeteria Tesoro.

World-class services are available throughout both centers. There are all the expected services available, including audiovisual equipment, video and photographic services, and design services. The food and beverage catering service is able to serve from five people up to 2,000 people with the kitchens they have ready for them.

Our convention facilities have a lot to offer, and can bring in many more tourists for us. All we need to do is market them to the appropriate companies and organizations.

For more information on either the La Paz or the Los Cabos convention centers, you can visit their continually updated Facebook pages or their not so carefully tended website iccbajasur.com.