From January to September, 8,668 new vehicles were sold in Baja California Sur, an 8.7 percent increase from the same period last year, driven largely by the renewal of tourist and rental fleets, according to data from the Mexican Association of Automobile Dealers (AMDA).
AMDA Executive President Guillermo Rosales said the state ranked 28th nationwide in sales volume. “Baja California Sur’s performance has been favorable compared to the national average, which saw a 0.6 percent decline,” he noted. The region’s growth, he added, reflects the strength of the tourism industry and demand for rental vehicles.
Fleet sales, purchases of five or more units, rose 31.4 percent compared to 2024, totaling 2,451 vehicles and placing the state 12th nationally in that category.
Multipurpose vehicles such as SUVs, crossovers, and minivans accounted for 40 percent of total light vehicle sales, followed by compact cars and double-cab pickups. “Consumers want more space at affordable prices,” Rosales said. “Automakers have responded with smaller, competitively priced SUVs, fueling demand.”
Chinese automakers now hold 14.5 percent of the Mexican market, a rise attributed to aggressive promotions and competitive pricing. Despite market shifts, vehicle prices have remained stable. “In real terms, prices are lower than last year thanks to strong competition,” Rosales said.
Auto financing grew more than 2 percent this year, with loan terms of 48 to 60 months. “Credit conditions remain favorable, and interest rates are gradually decreasing in line with the Bank of Mexico’s policy,” Rosales said.
Electrified vehicles now make up nearly 13 percent of national sales, with hybrids representing 9 percent and electric models, 4 percent. “They are not yet the majority, but their share continues to rise as prices fall and availability increases,” Rosales added.
AMDA projects continued growth through 2025, with sales expected to rise another 8 percent. “We anticipate stability for the rest of the year. In 2026, growth may moderate as fleet renewals slow, but the focus will be on sustaining supply and consumer interest,” Rosales said.
He credited the stable exchange rate and controlled inflation for helping Mexico’s automotive market remain competitive in both pricing and financing.
