The Mexican government, through the Ministry of Economy, holds the trademark “Hecho enMéxico” (Made in Mexico), an official distinctive sign used to identify products made in Mexico. This trademark helps consumers easily distinguish Mexican-made products from others, both within Mexico and abroad. A license is granted to Authorized Certifying Entities in Mexico, which, as Licensees, can issue individual licenses to interested third parties for the use of this distinctive sign on products produced and manufactured in Mexico.
To obtain the license, interested parties must prove that their products are:
• Wholly obtained or entirely produced in Mexico.
• Produced in Mexico exclusively from materials that qualify as originating under Free Trade Agreements entered by Mexico.
• Elaborated from non-originating materials, but resulting from a productive process in Mexico, leading to a classification in a subheading different from that of the non-originating materials.
• Products that comply with the authorized Mexican value content in their respective industry sector.
Additionally, interested parties must demonstrate compliance with relevant criteria regarding quality, innovation, design, sustainability, and labor inclusion.
Strict rules govern the use of the “Hecho en México” trademark. For instance, the trademark may only be marked, printed, or reproduced on containers and packaging material of products whose production or manufacturing in Mexico has been verified and explicitly recognized through the licensing procedure. As an exception, the “Hecho en México” trademark may be placed directly on the product or its label when there is no container or packaging. Furthermore, the proportions, composition, and distribution of elements (text and logo) in the trademark must not be altered or modified in any way by a licensed user.
Additional requirements must be met to obtain and maintain the license for using the “Hecho enMéxico” trademark.
Today, Mexico is an important producer and exporter of goods, and this label reaffirms its presence in international markets. Recently, the government relaunched the iconic “Hecho enMéxico” logo as part of the Plan México 2024-2030 strategy to protect and promote national industry. This initiative also addresses the tariff challenges with the United States. The label is intended to become synonymous with quality, showcasing the creativity and innovation of Mexican producers.
The new campaign is designed to boost the production of goods made in Mexico and highlight the country’s role as a significant producer and exporter. The goal is for this label to regain a strong presence in international markets.
The “Hecho en México” brand has played a crucial role in positioning the country’s exports globally. According to the Mexican Business Council for Foreign Trade, Investment, and Technology (COMCE), this initiative, supported by the government of Claudia Sheinbaum, aims to enhance the visibility of the “Hecho en México” label as a symbol of quality for exports. This label not only indicates the origin of products but also reflects the excellence of Mexican industry in global markets, demonstrating the commitment of national companies to quality. The “Hecho en México” label has become a benchmark for the country’s competitiveness in international trade, particularly in high-quality sectors such as automotive, aerospace, and electronics. Recent statistics show that Mexico achieved exports worth $617 billion in 2024, growing by 4.1%, with manufacturing accounting for around 90% of this total.
Mexico is increasingly asserting its role as a global exporter, with its industries meeting the demands of the most rigorous markets. The recent “Hecho en México” initiative, led by the Secretary of Economy Marcelo Ebrard, aligns with the current global context in which supply chains have been disrupted, and countries are seeking to strengthen their internal markets. The initiative aims to enhance the local economy, promote exports, and foster a greater sense of national identity.
A key component of this strategy is the creation of an Honorary Advisory Council for “Hecho enMéxico,” which will include more than 200 members, including established entrepreneurs, executives from tech startups (commonly referred to as “unicorns”), designers, and representatives from the high-cuisine industry. Participants include Grupo Modelo, the leading brewing company in Mexico; Walmart de México; and Zacua, an electric microcar manufacturer.
Government agencies involved in this project include:
• SEMARNAT (Secretariat of Environment and Natural Resources), which promotes sustainable production processes.
• SECTUR (Secretariat of Tourism), which, with nearly 45 million foreign visitors annually, provides an invaluable platform for promoting “Hecho en México” products and experiences.
• Secretariat of Agriculture and Rural Development, which focuses on strengthening the national agricultural sector to ensure competitiveness in international markets.
• All the state governments.
The campaign will be implemented nationwide, establishing local councils to address the needs and opportunities of each region.
The Secretary of Economy has emphasized that this initiative has both national and international reach. In addition to promoting the distribution of Mexican products, plans include organizing fairs and exhibitions in various U.S. cities. Florida, being one of the most competitive markets, will serve as the starting point for this strategy, which seeks to promote the “Hecho en México” brand within the Mexican-American community.