From The Publisher

Happy Birthday to the Gringo Gazette!
BY: REID KEEBAUGH

Twenty-six years ago Carrie Duncan published the first edition of this fish rag. It was a black and white newspaper and 18 pages long. The front-page photo was that of the Cabo Real real estate billboard at El Tule arroyo, bent by hurricane Henriette, which hit Los Cabos with winds of up to 100 mph and left much of Cabo San Lucas without water or power. It was taken by Carrie while she was driving around in her old yellow Jeep trying to drum up some business.  She had no clue a hurricane was on its way!

Eight months later she met and hired David Flores, who has been the GG manager since May 1996. Over the years the Gringo Gazette has grown. Today, over 25,000 copies are printed and distributed to over 500 locations throughout the BCS. It is very active on social media platforms like Facebook and the website can be found at www.gringogazette.com  

Last year, Carrie sold the GG to the Reid & Wright Advertising company out of Lloydminster, Saskatchewan, Canada. I have been coming to Los Cabos for many years and as a homeowner in Cabo, I saw the chance to purchase the GG as an exciting opportunity.

As the new owners, we have kept the entire staff, which includes Ensenada-based graphic artist Ollie, administrative assistant Patty, collections manager Alejandra, San Jose collection agent Terry and Tony, the distribution manager. They have been with the GG between 13 and 24 years.

Three new salespeople have recently joined the team. They are Randy in Pescadero/Todos Santos/Cerritos, Lisa in Cabo San Lucas and Candace in San Jose. Several freelance writers old and new help put each edition together punctually every two weeks, with the aid of Taylor, the editor, who works out of Lloydminster.

In its entire 26-year history only twice has the newspaper, which is printed in Anaheim, CA. and delivered to Cabo by truck, been late. One time, the semi was involved in an accident on the highway and ended lying on its side. No one was injured, but hundreds of newspapers could be found around the highway. (Talk about free distribution) The second time a tropical storm prevented the semi from crossing an arroyo for an entire day.

That is, in short, the history of your favorite rag.

 

Reid Keebaugh