July 24, 2025, is more than just an occasion to raise a glass. It’s a moment to celebrate the rich cultural, historical, and economic legacy of tequila.
This iconic Mexican spirit, protected by a Designation of Origin (DOT), represents national pride and international prestige. While often associated with celebration, tequila also supports regional economies and thousands of families across Mexico.
The date coincides with the 2006 UNESCO World Heritage recognition of the agave landscape and former tequila distilleries. Though National Tequila Day is celebrated in Mexico on the third Saturday of March, July 24 has gained global traction and was officially recognized as a national holiday by Mexico’s Chamber of Deputies.
Crafted from the heart of the blue agave, tequila’s history dates back more than a millennium through ancient fermentation practices. Modern production began in the 16th century, with figures like Don José Antonio de Cuervo, who began commercial distribution in 1795. Today, the DOT ensures that only tequila produced in designated regions can carry the name, including:
• 181 municipalities in Jalisco
• Parts of Nayarit, Guanajuato, Michoacán, and Tamaulipas
The industry is booming, especially in premium and ready-to-drink (RTD) categories, which are growing by as much as 18% annually outpacing beverages like canned wine. Sustainability is also a priority, with producers adopting lighter packaging and repurposing agave bagasse for biofuel and other industries.
Celebrations extend far beyond bars. Hotels, restaurants, and cantinas host tastings featuring Blanco, Reposado, Añejo, and Cristalino tequilas. Guests can sample cocktails paired with tacos, ceviche, and tequila-infused shrimp. Tours through agave fields and visits to distilleries, especially in the town of Tequila, offer immersive cultural experiences.
Whether you’re in Baja California or any corner of the country, July 24 is a spirited tribute to tequila, Mexico’s gift to the world.