You might not see the big cow on the La Paz store roof anymore. Maybe.
For years, Aramburo was one of the few supermarket options in Baja California. Though not large, the stores carried almost everything—but at a high price. The alternative was small corner stores, which lacked Aramburo’s standout feature: high-quality beef cuts like T-bone, filet mignon, sirloin, and ribeye. Their meat was Costco-level or better. Aramburo also made history by offering one of the region’s best-stocked pharmacies when San José and San Lucas were still small towns.
The Aramburo family’s business legacy dates to the late 19th century. Brothers Sixto and Carlos Arámburo, along with their mother Felicitas, arrived in El Triunfo and opened their first store. Later, they moved to La Paz, launching “La Popular” on the corner of Madero and Hidalgo, which eventually became “Aramburo Supermarket.” They expanded with two locations in San José—one near the center and another in Santa Rosa—and a Cabo San Lucas store on Marina Boulevard, half a block from Squid Roe.
Rumors of Aramburo’s acquisition by national chain Chedraui began circulating on social media in late 2024. The news was officially confirmed on January 28.
The transition will be gradual. Starting March 1, Aramburo stores may continue operating under their original name for up to a year before fully rebranding as Chedraui, like Soriana’s phased transition after acquiring La Comer.