Baja California Sur has secured its position as Mexico’s leading state for attracting foreign direct investment in tourism from January to December 2025.
According to official data, the state received 1.2917 billion pesos (about $72.1 million USD), representing 40.6% of the national total allocated to the sector and underscoring its importance within the country’s tourism industry.
Secretary of Tourism and Economy Maribel Collins said the performance reflects growing international interest in investing in Baja California Sur, driven by economic stability and a favorable environment for developing new tourism and production projects. These factors, she said, have helped the state remain a benchmark for foreign investment.
“This leadership confirms that the state remains an attractive destination for foreign capital,” Collins said. “Investment strengthens the economy, creates jobs and benefits families in Baja California Sur,” she added, emphasizing the social and economic impact of the funds.
Municipalities including Los Cabos, Comondú, La Paz, Loreto and Mulegé have played a key role in positioning the state internationally by receiving strategic investments that strengthen tourism infrastructure, improve services and boost regional competitiveness.
The United States remained the leading investor, followed by Canada and Spain. Collins said the state government will continue promoting policies aimed at attracting new investment and strengthening sustainable tourism development.
