Mexico’s Secretariat of Tourism is really stepping up its game with a unique promotional tactic called the “Knock on Doors Operation” happening right now in Paris. This isn’t just any sales pitch; it’s a full-blown blitz aimed at boosting the number of French tourists flocking to Mexico’s sunny shores. Last year, over 315,000 visitors from France made Mexico their vacation spot, ranking them seventh in terms of international visitor numbers.

These tourists didn’t just soak up the sun; they splashed out over US $354 million on everything from tacos and margaritas to local wines and souvenirs. It’s clear Mexico holds a special place in the hearts of many French travelers, or as they might say, “Nous les aimons!” (That’s “We love them!” for the non-French speakers.) Let’s see if this new campaign can bump those numbers even higher!