New Ownership At The Gringo Gazette


The staff at the Gringo Gazette rang in the new year with some exciting changes in the form of new ownership.

Reid and Wright Advertising acquired ownership of the paper as of February 2019 and is looking forward to continuing the long-standing tradition of bringing the readers in Cabo San Lucas and the surrounding communities in Baja Sur the good news.

The Canadian company is based out of Lloydminster, the country’s only city bordering two provinces, in this case, Alberta and Saskatchewan, and was once home to two community newspapers.

In December 2016 the privately-owned Lloydminster Source purchased the corporate-owned Meridian Booster.

This acquisition was close to home for Source owner and publisher, Reid Keebaugh, as his father started the Booster as well as a printing company from the ground up over 60 years ago. Having the newspaper back in the family meant the world to Keebaugh, a message he passed on to his newly-formed team.

Since the merger of the two newspapers, the team of committed Canucks has worked tirelessly to bring the community of roughly 35,000 the news, sports, arts and entertainment, as well as community feature pieces they have come to know and love, not to mention a healthy handful of provincial and Canadian community newspaper awards.

This commitment and work ethic will continue while working with the strong team that currently exists right here in Los Cabos.

"It is a very exciting time for Reid and Wright Advertising. The company has been involved in other acquisitions in western Canada but this is the corporation’s first international acquisition,” said Reid and Wright Advertising’s Kent Keebaugh, who has been looking after things in Cabo since the acquisition.

The company’s principal shareholder has been coming to Cabos San Lucas for many years and has watched the growth over the years as well as the role the Gringo Gazette has played in it. Coming from a community newspaper background, when the chance came to acquire the Gringo Gazette, he immediately saw an opportunity for further growth.

Carrie Duncan, the Gazette’s founder and previous owner, nourished and brought the company to where it is in the present day, where a little newspaper in a little town captured readers all over North America.

“We intend to grow on this. Our focus will be on “No Bad News” and reporting on the Baja Sur community,” said Keebaugh.

“We want to continue to be the community newspaper of the Baja.”

When asked for a comment, Carrie declined comment, saying she was too busy having fun!

The familiar faces like David, Alejandra, Patty, Oliver and Tony plus a few new ones, aren’t going anywhere, and are looking forward to continuing the work they do under this new ownership.

“If life is a trip, working with Carrie has been the icing on the cake. Playing the good cop, bad cop role was fun … guess who was the bad cop? Yup, you guessed right! Hahaha … For the past 10 years of the 24 that we have worked and partnered, I have told Carrie that she’s the woman I’ve been with her for the longest time, and no, folks, there’s no romantic story there. In her dreams! I will miss her, but I know she’s loving retirement” said Flores..

From everyone here at the Gringo Gazette, thank you for your perpetual support, and here’s to the future.