And we love them back
In 2024, Canada consolidated its role as the second-largest international market for Los Cabos, welcoming over 360,000 visitors from the country. This achievement coincided with a prestigious destination award from TripAdvisor, a leading global travel review platform.
FITURCA (The Los Cabos Tourism Trust) was honored as “Destination of the Year (Mexico)” and “Tourism Board of the Year (Mexico)” during the Travel Pulse Canada’s 2025 Reader’s Choice Awards, which took place on May 15 at the Four Seasons Hotel in Toronto.
The Travel Pulse Canada’s Reader’s Choice Awards are regarded as the premier awards event in the Canadian tourism sector, recognizing destinations, hotel brands, airlines, and tour operators that have significantly impacted the industry. The 2025 awards further highlight FITURCA’s dedication to excellence, innovation, and hospitality, key factors that have made Los Cabos a preferred destination for international travelers, reinforcing its leadership in showcasing Mexican tourism to the Canadian market.
The event brought together over 500 leaders and professionals from the global travel industry. The winners were chosen through a direct vote by travel agents across Canada, ensuring that these awards reflect the genuine trust and preference of industry experts.