Luxury Travel is Back, Stronger than Ever

Marriott International’s luxury brands vice president, Chris Gabaldon, told Forbes that the company’s luxury portfolio – more than 440 properties under The Ritz-Carlton, Ritz-Carlton Reserve, Bulgari Hotels & Resorts, St. Regis Hotels & Resorts, EDITION, The Luxury Collection, JW Marriott and W Hotels – are seeing positive changes in the last few weeks as vaccination in the U.S. advances. Even cities once thought of as seasonal destinations are now in demand year-round. From September on, Solaz, a Luxury Collection Resort, Los Cabos is almost fully booked driven by group and leisure travel. Another change is the continued demand for longer stays, up to two and three week stays for families at some of its properties, along with an increase in private charters to its luxury properties over the past year, a trend that is expected to continue.

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