Does anybody remember that Texaco jingle? Of course you do, you just aren’t admitting it because it would reveal way too much about your age.
We haven’t seen any Texaco gas stations in the States lately, but they will be coming to Mexico starting next summer. That’s according to the Mexican company FullGas, the operator of 50 Pemex stations, with another 10 under construction. The company intends to have 200 Texacos eventually, announced general manager Sebastián Figueroa.
Market studies are being carried out as we speak to determine which of FullGas’ stations will bag the Pemex logo and hike the Texaco star up the flag pole.
None of FullGas’ stations are in Baja, so we’re stuck with the thieving, conniving no good, lying, short-pouring Pemex stations. It’s bad enough when a bar tender short pours you, but at the gasoline prices we’re suffering through these days, to be shorted by the station that’s already robbing us is maddening. And when we hear that about a third of the gasoline we buy is stolen out of Pemex’s cross country pipes and sold to our corner station, it’s downright infuriating.
Texaco is owned by Chevron Corporation, one of the world’s largest oil companies. Now there’s another brand we haven’t seen lately. What’s happening here, old gas brands never die, they just move to Mexico?
Another U.S. company, Gulf Oil, was the first foreign firm to announce it would operate gas stations in Mexico. There’s a third station we thought was a goner. Golf Oil has announced it will open some 2,000 gas stations over three years.
The federal government’s energy reforms brought to us in a Herculean effort by President Pena Nieto ended the decades old monopoly of the state oil company Pemex, allowing new players into the market. The liberalization process is still under way, and Pemex still has its hand in our pocket.
The switching over process is to conclude in 2018 when fuel sales will be free of all government price controls. Currently, Mexico, which is awash in oil, and who can’t figure out how to get the stuff out of the ground, sells more expensive gas than can be had in the United States. And it does nothing to keep the price down when they do get some oil out, as much of it has to be sent to the United States for refining, and then sent back here.