The poorly defined area just north of Cabo San Lucas is screaming for its own identity. Well, we can hear its pitiful screams.
The area we’re talking about is midway between Cabo San Lucas and La Paz, right on Mexican Highway 19. It’s a collection of small towns and a pretty heavy scatter of homes along the coast, mostly Gringo owned. Then there’s the strip of businesses that run along the highway. In addition to the sun seeking foreigners, there are gazillions of sun seeking mango trees.
Interestingly each little settlement has grown an individual personality.
Todos Santos gets most of the tourists and it has a deep seated cultural history. It also has a well evolved reputation as an art colony.
Pescadero has a beach ambiance that has pretty much taken over from its agricultural start, (remember those mangos).
Cerritos appeals to Surfers with its nice consistent ocean break.
And finally, there is Elias Calles, where the Mexican population mostly lives.
What is lacking for this area is a common moniker that defines the four towns and suburbs all together with a common theme. Similar to how the East Bay includes Oakland, Berkeley, and Richmond on the East side of San Francisco. Or like North County that includes Del Mar, Solana Beach, and Cardiff by the Beach, north of San Diego.
Even the coastline between of Cabo San Lucas and San Jose has something similar called The Corridor.
But this Pacific coastal area does not have its own name, so I nominate Mango Coast. The mango is a tropical fruit that is plentiful and already well known. And this tropical fruit lends itself to painting, photography or even just to have sitting on your kitchen counter. The mango is ready for its close up!
The large trees provide much sought after shade during the hot summer months, and their commercial value justifies the water they drink. Mangos provide a good income when farmed commercially. Mangos are used in wine, ice cream, cheesecake, candies, salads, and mango margaritas!
Mangos are the most commonly cultivated fruit in most tropical regions and can usually be found near a coast. Mexico ranks 5th in the world production of this wonder fruit, producing 1.9 million tons, which is no surprise to anyone who has seen a mango grove, as in season it seems like one tree produces that much just by itself. It is a prolific producer of the fruit. The fact that all the towns share the Mango bond and are next to the Pacific Coast makes it the logical choice for the name The Mango Coast.
Think of the real estate angle of this. Currently the Cabo San Lucas Multiple Listing Service calls this area the Pacific North. Booorrrrring…with absolutely no sizzle, no style, no personality, no magnetism that will pull anyone towards it.
Say you’re a Realtor sitting in an office in Cabo San Lucas. Say you’ve got a client sitting in front of you who isn’t very knowledgeable about Baja Sur. You’re trying to sell him on a listing you have on the Pacific North. Or do you call it the Mango Coast? Yes, way, way better. It sounds delicious. Let’s go to the Mango Coast and see what’s there. Beat you to the car!