From The Publisher

September 4, 2017 Edition
BY: CARRIE DUNCAN

So, we’re 23 now. 23 newspaper years, which are like dog years: They’re counted differently, especially in this age of quickly moving technology, when time passes so fast. We’re lucky to even be alive and still thriving at our creaky old dog year age of 161.

 We have dodged the bullet of the digital age for several reasons, first among them by being in a niche market, kind of out of the way of being steam rolled over by anyone in the digital news business. You’re not going to get news of Los Cabos by reading the NY Times online.

Oh, there are plenty of Baja websites out there, but none of them have the news content we have because they’re not in the news business, they’re just looking for an easy way to live in Baja and work from home in their jammies. Many of them try to make deals with us to use our content. Others just steal it.

But our readers know the news is here, in the good old-fashioned printed pages of the Gringo Gazette.

We’ve also survived the ravages of the digital age because our readers are not young. They are old enough to comfortably afford a vacation in a high-end resort, and many are old enough to be able to afford an expensive home here. While they’re certainly capable of going online for their news, they are of the age that they prefer a sheet of paper in their hands. We even have more than three thousand precious readers who pay $70 a year to get the paper mailed to them in the United States, rather than read it for free online.

And we’re a smart old dog.

We are now on Facebook, Twitter, and Instagram with up to the minute news. We also blast out breaking news to 17,000 people who subscribe to our free email list. And, of course, we have the entire paper online.

So, we’ve got the social media world covered without leaving our paper readers behind, and we’re financially healthier than ever. We have defied the odds that others in our industry have not; we are a lucky dog. But a tired dog. Maybe not exactly tired, because I do very little anymore, and so have no right to whine about being tired.

I feel more like: OK, I’ve done it, what’s next? It would be hard to give up the perks of this job. The free golf, the invitations to all the parties, knowing the inside scoop on everything, even on the dirt we don’t print. (Yes, there’s plenty of that). Next month I’m going up the Sea of Cortez on a 12-passenger dive boat so I can write about it, how cool is that? I’ve ziplined, I’ve ATV’d, I’ve ridden camels, and Baja 1000 cars, I’ve sailed, I have swam with every critter in the sea, and somehow managed to dodge hundreds of fishing trips. I’ve done this and had a ball. I’ve met wonderful people and provided good jobs to wonderful people. This paper has helped hundreds of businesses along their way, even being responsible for making some of them viable.

Cut me some slack here and admit all that would make any young dog an old dog, it’s not just that I have arrived at retirement age, which I have.

This old dog just returned from her annual trek to Europe and I think I would like to live there for a while. Maybe in Stockholm. It would mean new friends and a change of scenery, which appeals to me.

So, after 23 years this paper is going to change hands. You may not have a new caretaker immediately, but I have decided to sell the Gringo Gazette. If I kept my mouth shut you may not even be aware of the transition because all the systems and all the employees are remaining and, if the new owner wills it, nothing will change.

This is not goodbye, this is just an early warning shot and a shout-out to anyone who might be interested in owning the town newspaper. It’s fun, it’s fascinating, it’s a good living, and just an all around good ride. There is no down side.

Carrie@gringogazette.com