Letters To The Editor

June 12, 2017

The article on Real Estate agent Sergio Gutierrez Diaz hit me strangely when he said he worked for a "7-star" hotel. I didn't know there was such a thing. There isn't. Not really.

If anyone cares, here's what Wikipedia says: Seven Stars. Some hotels have been advertised as seven star hotels. The Burj Al Arab hotel in Dubai was opened in 1998 with a butler for every room – this has been the first hotel being widely described as a "seven-star" property, but the hotel says the label originates from an unnamed British journalist on a press trip and that they neither encourage its use nor do they use it in their advertising. Similarly, the Emirates Palace Hotel in Abu Dhabi (open since 2005) is sometimes described as seven star as well, but the hotel uses only a five star rating.

The Galleria in Milan, Italy was opened in 2007 and it claims to have a seven star certificate from SGS Italy2008. However the SGS Italy (not the official tourism agency) only has five stars in the general hotel stars categorization, with the full title of the certificate being left unknown, just as the renewal process is unknown. Overall, as no traditional organization or formal body awards or recognizes any rating over five-star deluxe, such claims are meaningless and predominantly used for advertising purposes.

With all the bragging rights hotels claim here, it's probably good to understand the "real" rating system. Some obviously make up their own. 

Sincerely,

Jennifer Kruzinski

Editor’s note: We got a chuckle out of it too. We let it go because that was a paid ad, not our editorial. The only hotel down here that even pretends to seven stars is the new Grand Velas, although it is very far from it. The only seven stars Grand Velas can claim is their public relations machine. I would give that team even eight stars. They do a good job for their hotel, they are relentless in their self promotion.